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A Celebration of Tweed and Classic Cars in the Scottish Highlands

In November, Campbell’s of Beauly co-hosted a very special event: the Tweed Rally, alongside Matt Hranek of WM Brown and menswear photographer Jamie Ferguson.

The Tweed Rally ran from 4th-7th of November and brought together a small but brilliant group of like-minded people, all with a shared appreciation for great clothes, beautiful cars and a certain type of relaxed British style. The whole idea was to celebrate tweed in its spiritual home, the Highlands of Scotland, and to do so with a bit of fun, a bit of tradition and plenty of good company.

We were fortunate to be supported by some excellent partners who each brought something special to the experience: Harris Tweed, Fox Brothers, Dalmore Whisky, Ettinger, Globe-Trotter, Harris Gin, J. Mueser Tailors and Serica Watches. Everyone arrived in classic cars, mostly British, as you’d expect, with a few surprises, including an American Mustang that added something different to the convoy.

We left Beauly and headed west through Glen Docherty, stopping at the top for that dramatic view out over the lochs and hills. From there, it was through Kinlochewe and on to Torridon, where we settled into our base at The Torridon Hotel, a five-star spot nestled between sea loch and mountains. As we pulled in, we were welcomed by the sound of a piper in full Highland dress, a proper arrival and a nice reminder of where we were.

Day Two took us over the legendary Bealach na Bà, a twisting single-track pass that climbs high into the hills before dropping down into Applecross. We stopped for a pint at the inn, as one does, before heading back to Torridon via the low coastal road, which served up more incredible views along the way. That afternoon saw a bit of friendly competition with a clay pigeon shoot, followed by croquet on the lawn, a light-hearted clash of styles if ever there was one.

Day Three was a drive along the length of Loch Maree, heading out towards Gairloch. The light, the trees and the water were just stunning, a classic Highland road with barely another car in sight. On the way back, we stopped at the Beinn Eighe viewpoint, right on the banks of Loch Maree, for something quite special: oysters and flatbreads, freshly cooked for us using the wood-fired oven built into the Storehouse of Foulis Defender. It was wild, windy and absolutely brilliant.

That evening, we brought the rally to a close with a proper Highland send-off: a black tie and tartan dinner back at The Torridon. It struck the perfect balance, formal but relaxed, celebratory but unpretentious, and a fitting way to round off what had been a truly memorable few days.

Throughout the rally, everyone wore tweed, not as a gimmick or a dress code, but because it simply made sense. It was a reminder of tweed’s original purpose: to be worn in weather, in movement, in landscape. Whether climbing mountain roads or standing on a beach with a glass of champagne, it felt completely at home.

The rally wasn’t meant to be a grand affair. It was more of a gathering, good people in great cars, sharing a few days of laughter, scenery and proper Highland hospitality. We wrapped up back at Campbell’s of Beauly on Thursday morning with coffee in the shop and a wander round the workshop. It was a nice full-circle moment, from tweed on the loom to tweed on the road, and a small celebration of all the things that make this place, and this cloth, so special.

A Glimpse Back at the Tweed Rally: A Celebration of Tweed and Classic Cars in the Scottish Highlands